Patanjali Paridhan: Get ready to slip into ‘shuddh swadeshi jeans’ by 2018-end

Patanjali Paridhan: Get ready to slip into ‘shuddh swadeshi jeans’ by 2018-endAccording to the group’s co-founder and MD Acharya Balkrishan, there are plans to open as many as 100 exclusive apparel stores across Indian cities.

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