Tag: Adobe

Typekit is now Adobe Fonts and part of all Creative Cloud plans

Adobe today announced that Typekit, the company’s subscription service and marketplace for fonts that it acquired in 2011, is getting a new name. The service is now called Adobe Fonts. What’s maybe more important, though, is that Adobe Founts is now part of all Creative Cloud plans, including single-app plans

Adobe XD now lets you prototype voice apps 

Adobe XD, the company’s platform for designing and prototyping user interfaces and experiences, is adding support for a different kind of application to its lineup: voice apps. Those could be applications that are purely voice-based — maybe for Alexa or Google Home — or mobile apps that also take voice

Adobe introduces AI assistant to help Analytics users find deeper insights

Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed. John Bates, director

Adobe gets its company, snaring Marketo for $4.75 billion

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in

Framer X design tool steps in the ring with InVision, Adobe, and Sketch

Design tools are becoming increasingly important to just about every brand out there. Today, a new entrant joins the race. Framer X, a revamped version of three-year-old Framer, was founded by Koen Bok and Jorn van Dijk after the duo sold design software Sofa to Facebook in 2011. Framer X

Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report

Adobe supercharges Photoshop’s content-aware fill so you have more options, fewer AI fails

Everyone went nuts for Adobe’s “content-aware fill” in Photoshop when it came out. The boring-sounding feature is in fact an incredibly useful tool, essentially an AI-powered clone stamp that intelligently brought in other pieces of the image to replace your selection. But it still failed in hilarious ways that only

Adobe looks to AI to lift customer experience business

For years, marketers have been trying to optimize the online shopping experience to better understand their customers and deliver more customized interactions that ultimately drive more sales. Artificial intelligence was supposed to accelerate that, and today Adobe announced enhancements to Adobe Target and Adobe Experience manager that attempt to deliver