Tag: Adtech

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian

Pro-privacy search engine DuckDuckGo hits 30M daily searches, up 50% in a year

Some nice momentum for privacy-focused search engine DuckDuckGo which has just announced it’s hit 30 million daily searches a year after reaching 20M — a year-on-year increase of 50%. Hitting the first 10M daily searches took the search engine a full seven years, and then it was another two to

GDPR has cut ad trackers in Europe but helped Google, study suggests

An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors. But it also implies that Google may have slightly increased its marketshare in the region — indicating the

Apple’s Tim Cook is sending a privacy bat-signal to US lawmakers

Apple’s CEO Tim Cook has today been announced as the keynote speaker at a European data protection conference taking place in Brussels later this month — at a time when US lawmakers are asking tech giants outright if they’ll support “EU-like” privacy rules to shield US consumers from platform power. For a

Cluep, a Canadian startup that raised just $500k, acquired for $40M

Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit. The team at Toronto-based Cluep have a good one. The founders of the adtech startup raised less than $500,000 from angel investors before selling their company to Impact Group for $40 million this week. Founded in 2012, Karan

FTC reportedly eyes probe of Facebook over data violations as UK and US pols summon Zuck to testify

The fallout from the story concerning Facebook, Cambridge Analytica, the misuse of personal data and how much Facebook knew about all this, has quickly made its way into the halls of government. Bloomberg is reporting that the Federal Trade Commission is opening a probe into Facebook and the misuse of

Facebook’s tracking of non-users ruled illegal again

Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track Internet users across the web. Facebook uses data it collects in this way to sell targeted advertising. The social media giant failed

40% Of Indians Prefer To Watch Video Ads On Mobile Phones

The share of people watching video ads on mobile phones as compared to other mediums is growing rapidly in the Indian adtech market, claimed a survey conducted by a data analytics company, MoMagic Technologies. The survey report claimed that 40% of the Indians prefer to watch advertisements in video format

Adikteev raises $12 million for its mobile marketing platform

French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup