Tag: Advertising Tech

Knotch launches Blueprint to help marketers find the best publishers of sponsored content

When I last wrote about Knotch, the company had just patented its color-based feedback system that helps advertisers measure the effectiveness of their sponsored content. Since then, it’s added a competitive intelligence product and now Blueprint, a tool for marketers who want to find the best topics, formats and partners

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian

Google-incubated AdLingo uses chatbot integration to create conversational ads

“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising. The startup is part of Google’s Area 120, and co-founder and general manager Vic Fatnani said he’s

Facebook rolls out checks for UK political ads

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of

Gartner picks digital ethics and privacy as a strategic trend for 2019

Analyst Gartner, best known for crunching device marketshare data; charting technology hype cycles; and churning out predictive listicles of emergent capabilities at software’s cutting edge has now put businesses on watch that as well as dabbling in the usual crop of nascent technologies organizations need to be thinking about wider impacts

A fictional Facebook Portal videochat with Mark Zuckerberg

TechCrunch: Hey Portal, dial Mark Portal: Do you mean Mark Zuckerberg? TC: Yes Portal: Dialling Mark… TC: Hi Mark! Nice choice of grey t-shirt. MZ: Uh, new phone who dis? — oh, hi, er, TechCrunch… TC: Thanks for agreeing to this entirely fictional interview, Mark! MZ: Sure — anytime. But

Pro-privacy search engine DuckDuckGo hits 30M daily searches, up 50% in a year

Some nice momentum for privacy-focused search engine DuckDuckGo which has just announced it’s hit 30 million daily searches a year after reaching 20M — a year-on-year increase of 50%. Hitting the first 10M daily searches took the search engine a full seven years, and then it was another two to

GDPR has cut ad trackers in Europe but helped Google, study suggests

An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors. But it also implies that Google may have slightly increased its marketshare in the region — indicating the

UK High Court blocks compensation suit against Google’s ‘Safari workaround’

An attempt to bring a class-action style litigation in the UK to claim up to £3BN in compensation from Google for ignoring iPhone user privacy settings has been blocked after the High Court judge ruled the case cannot proceed. The case pertains to actions by Google between 2011 and 2012