Tag: Advertising Tech

Online ads and games would benefit from more rewards, according to UCLA survey

A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA’s Anderson School of Management examines at how gaming and advertising are evolving, and how one influences the other. As Versus Systems CEO Matthew Pierce put it, the goal was to

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content this is a key question

Sovrn acquires VigLink to expand its publisher monetization platform

Sovrn recently raised a $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits

Accenture will acquire digital ad company Adaptly

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networks. In a blog post about the acquisition, co-founder and CEO Nikhil Sethi wrote that the company’s mission hasn’t changed, but it has

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked, and much more. So naturally, the growing podcast industry

Google warns app developers of three malicious SDKs being used for ad fraud

A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the situation, it has discovered three malicious ad network SDKs that were

Rideshare advertising startup Firefly launches with $21.5M in funding

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It’s also announced that it has raised $21.5 million in seed funding. The idea of sticking advertising on a cab isn’t new, but Firefly offers drivers what it calls a “digital smart screen,”

Revcontent names Omar Nicola as its new CEO

Content recommendation company Revcontent has a new chief executive: Omar Nicola, formerly the CEO of mobile advertising company Kixer. Revcontent’s founder and outgoing CEO John Lemp will remain involved as chairman of the board of directors. “Omar is the perfect choice to take over as CEO of Revcontent, because of

Acast raises $35M to help podcasters make money

Podcasting has grown tremendously in recent years, and a Stockholm-based company called Acast is looking to help all those podcasters make money. Acast is announcing today that it has raised $35 million in Series C funding, bringing its total funding to more than $67 million. Investors in the round include